Zeemo’s branding, website design and creative marketing expertise has taken two nascent veterinary surgeries from launch to growth in under 12 months!
After nearly two decades tirelessly treating Melbourne's ill and injured animals, Dr Scot Plummer, in need of a sun-change; sold his Victorian practice and moved to Queensland. Starting with little more than his stellar reputation as a veterinary surgeon and dogged determination (pun intended), he established Brisbane Pet Surgery (BPS). Following the success of BPS a second practice has been established in Dandenong, Melbourne, aptly named Melbourne Pet Surgery.
Every new business needs a plan. Zeemo helped finalise the group's name, brand identity and secure relevant domain names, keeping in mind future business expansion. Zeemo then devised a detailed business strategy to position the group as the provider of choice for professional and affordable pet care services in Brisbane & Melbourne.
Designing and developing the BPS website was just step one in a wider digital strategy, to help Dr Plummer launch his new clinic and create brand awareness. Starting at zero, in less than twelve months, BPS is now caring for hundreds of new clients and growing rapidly. MPS is also developing momentum since its launch in May 2023.
With a predominately blue colour palette and clean styling, Zeemo created the BPS website to suit a modern professional surgery practice. At the same time, plenty of adorable animal photography ensures it isn't too sterile.
One key consideration while building the BPS website was to present a comprehensive knowledgebase of animal health information and resources for pet owners to freely access, in a manner that was clear and easy to navigate.
Central to Dr Plummer's business mission is making routine orthopaedic surgeries less costly in the hope of reducing instances of animals being euthanised when owners can't afford to pay high specialist fees.
To help communicate this mission, unlike competitor veterinary surgeries, the group has adopted transparent pricing and details treatment costs for an extensive range of ailments and services prominently on their websites.
Both websites are fully optimised for both desktop and mobile viewing.
"We have been using Zeemo as our sole marketing partner since 2017. We have seen marked growth in the business and it is no coincidence since our involvement with Zeemo began. Zeemo is very proactive in delivering our integrated marketing, constantly monitoring the campaign to ensure the best results and ensuring funds are being targeted in the right areas. We are very happy to have discovered Zeemo."Dr. Scot Plummer
To take a wholly new business from an empty database to hundreds of new clients every month, required a creative and strategic approach to marketing. Zeemo's design team began by developing an appealing brand identity. From logo design, colour palette and styling through to brand voice, the BPS & MPS branding sets it apart from competitor veterinary practices.
After branding, we turned our attention to creating a beautiful SEO search-friendly and user-friendly website populated with quality, engaging and informative content relevant to pet owners.
Finally, to get the group in front of their target audience, Zeemo provides ongoing creative marketing services, including paid & organic campaigns along with regular content creation for customer communications.