We use our integrated digital marketing expertise to reach out and meaningfully communicate your brand's unique value to others.
In today's competitive marketplace, customers expect and are more likely to trust a company with a clear digital footprint and a consistent brand message they have encountered on at least two marketing channels.
Zeemo is a results-driven digital marketing agency based in Melbourne. Our full-time in-house marketing team has over two decades of honed expertise in what works for attracting and activating audiences of all types across a range of industries.
Many cogs need to mesh for consistently effective digital marketing. Websites must be reliable and easily found on search engines and then engage instantly to inspire user confidence to answer your call to action.
If you are looking for a reputable digital marketing company that specialises in web design, traffic, conversion, and analytics to help sustainably and measurably grow your business, Zeemo does it all.
While in the past, businesses relied on traditional marketing channels such as print media, radio, television, flyers and billboards to build brand awareness, digital marketing uses online channels to reach your audience.
These can include advertising your products or services via social media, email or blogs or encouraging consumers to visit your website through targeted keyword searches relating to what you offer.
Yes! Email is still a powerful and cost-effective way for businesses to communicate with customers directly.
A well-crafted, considerate and meaningful email marketing campaign can connect with your fans in a more personal and timely way than a public post ever could.
While not every email you send gets opened, you are still building brand awareness and showing your audience you are actively reaching out by periodically turning up in their inbox. So they'll know exactly where to find you when they next need you.
Yes! Regardless of your industry, we recommend having a blog. Blogs are highly and easily sharable, especially if they contain valuable information or are entertaining to your target audience.
By cultivating a blog, you increase credibility and help your business stand apart from the competition as an influential industry thought leader.
Finally, your blog will also provide fresh, keyword-rich original content to your site on a semi-regular basis, which search engines favour highly, resulting in them sending more traffic your way.
Your social media advertising strategy will depend on the target audience you are looking to attract and how you might best engage them.
The Big 5 social media platforms (in order of active users) are Facebook, YouTube, Instagram, Twitter and LinkedIn.
If you have a broad market that spans several demographics, you'll likely need a multi-channel social media strategy. However, if you have a highly defined customer avatar, you may be able to concentrate on just one if that is where they are most likely to be found.
For example, a major electronics retailer might advertise an upcoming sale on Facebook and Instagram, handle customer feedback and support via Twitter and post job vacancies on LinkedIn.
In contrast, a small surfboard wax brand might focus all its social media efforts on producing a weekly surf vlog for YouTube, knowing that it is the platform of choice for their base clientele of young males aged 16-25.