Let us build your brand & generate sales with irresistible emails that get opened & campaigns that convert.
Despite the growth & hype around social media, mobile messengers & chat apps, email is still an integral part of daily online life. As of 2020, four billion global email users were sending & receiving approximately 306 billion emails every day; these figures are growing at a rate of 3% per year [source: Statista.com]. As such, every business needs an effective email marketing strategy, but to be heard above all that noise, your emails also need to be exceptional; on both fronts, Zeemo can help.
Strategic. Zeemo plan cost-effective, goal-orientated Electronic Direct Mail (EDM) marketing campaigns that align with your integrated marketing strategy.
Tailored. Whether B2B or B2C, we craft of-interest e-communications that keep you connected with customers, build brand awareness & promote sales opportunities.
Independent. We aren’t locked to any one email marketing platform; we can work you’re your existing platform or help you choose the best service based on your needs.
Personalised. We custom design original adaptive & responsive email templates & content for consistent, cohesive brand recognition & optimal click-through.
Automated. Email automation lets you set up a welcome series to nurture leads, delivers newsletters & nudge an abandoned cart so you never miss an engagement opportunity.
Illuminating. Gain valuable insights with A+B testing and intuitive real-time reporting to understand and improve your email campaign performance.
Zeemo can act as an extension of your team, providing fully managed email marketing campaigns & freeing up valuable internal resources. Our experienced campaign managers, email designers & content writers produce stunning high click-through emails that build your brand & generate sales. We have a wealth of experience developing campaigns from concept to launch across a wide range of industries.
We plan strategically, research content ideas methodically & design creatively, building custom, responsive email templates with on-brand images & compelling Calls To Action (CTAs). Through A/B testing, we hone subject lines & email designs, sending out only the most enticing for measurable engagement you can monitor.
In a survey of hundreds of brands, ESP Litmus found that for every $1 a brand invests in email marketing, they receive a staggering $42 in return. That's a higher ROI than can be expected from any other form of marketing — digital or otherwise. Much of that success is thanks to integration & automation.
Zeemo can implement a marketing automation strategy that brings your CRM, email marketing & sales pipelines into a single database.
Automated workflows can be scaled for growth & you'll never miss an opportunity with our highly segmented campaigns triggered when users engage with your website, at cart abandonment, on social media posts & in response to sales data to maximise conversion & customer retention.
A well-executed email marketing strategy will deliver many benefits for your business, such as:
In short, emails play a very important role in any integrated marketing strategy. Unlike most digital marketing methods that leave connecting with customers almost up to chance, email marketing is different.
That is because the people on your email list are there because they have chosen to be; they love your brand & want to hear from you. If they didn't, they would not have given you a direct line of communication to their inbox.
By integrating EDM campaigns with other channels such as one-click social sharing, sneak-peak exclusive landing pages, or click-through-to-cart coupons, you can make the most of your relationship with every subscriber.
Yes, we will help you choose an Email Service Provider (ESPs) such as MailChimp, Campaign Monitor, etc to host your email audience list. Zeemo can integrate your CRM & Website forms with your ESP & create custom email templates, maintain & segment your list, create workflow automation & set up campaign testing & reporting.
Segmentation is the splitting of email subscribers into groups based on set criteria. By dividing a mailing list into audience characteristics such as geographic location, interests & purchase history, you can send more relevant, personalised content to significantly increase the likelihood your audience will engage with it.
Your consumers have signed up because they want to receive your newsletter, so it's important to give them what they want. Email newsletters should be sent out at least once a month to reinforce brand awareness and remain top of mind with your audience.
Most email platforms charge a sliding scale based on the number of subscribers you have on your list. Zeemo will provide a quote for EDM management based on the type & frequency of emails, campaigns & newsletters you want us to deliver.
Yes, Zeemo is a full-service EDM Campaign Agency; our Melbourne in-house creative team includes professional copywriters, graphic designers & photographers who can work with you to produce high conversion content & adaptable email templates that perfectly portray your brand.
No, while we can do most of the elements of an email marketing campaign when it comes to responding & engaging directly with your audience, you will need to appoint an in-house staff member to communicate on behalf of your brand.