Creating a unique, professional and consistent image
It’s the first thing a new customer sees when they connect with you. It appears on your office door, business cards, letterheads, presentations, and marketing communications.
You want your brand promotion to exude reliability, credibility and trustworthiness. What message are you sending your customers when you try to promote your company as the provider of a high quality product/service and yet your brand doesn’t support that image?
Your competitive advantage
Your brand’s competitive advantage is determined by your ability to seamlessly integrate your entire marketing effort. It’s making sure your marketing communications work together as a unified force, presented in a similar tone and style to reinforce your brand, rather than in isolation.