Question: Where do you search for products & services?
Answer: Search engine like Google, Bing or Yahoo!
And there you have it, the online oracles are the place to be if you want to be found by potential customers. It’s as simple and complicated as that.
If it was as easy as adding meta tags, writing lots of blogs and including key phrases in your website content every business would be ranked #1 for their industry key phrases.
designed website
has 15+ years of
experience in SEO
white hat practices
1. Understand your current situation + goals
We start by meeting with your team to understand your unique business in terms of the industry, competitors, business goals and targets. Will your strategy be local or national? The more insights you can provide the better. If your website has analytics installed we will request access to review current performance.
2. Industry key phrases + competitor research
Let’s be honest, we will only be recommending keywords or key phrases that will provide the greatest conversions. We will not be selecting keywords that are easy for us to gain high rankings. Reporting is critical and when we catch up for regular meetings we will discuss the performance of the chosen keywords and where appropriate suggest changes or additions to the campaign.
3. Create a strategy
We undertake both on-page and off-page optimisation work. As part of our strategy we will provide suggestions for other activities you can engage in to improve your SEO rankings. As an example importance is given to your social connections through social media marketing. Importantly we will focus on Conversion Rate Optimisation (CRO) because whilst traffic is good it also needs to convert.
4. Create engaging content
Incase you didn’t realise we have entered the age of the content marketer. Engaging content located both on and off your website makes a huge difference to your SEO campaign. De-stress, you don’t need a copy writing degree, we’ve got experienced in-house content writers. But we do need your input from time-to-time to share your knowledge and to review the content Zeemo creates.
5. Keeping up with changes by Google
Google changes its algorithms from time-to-time which means that preference is given to different aspects of websites/campaign strategies. Rest assured that our team regularly engage in professional development and are constantly reviewing strategies to ensure we are abreast of any developments in SEO practices.
6. Tracking, measuring + monitoring success
We will catch up on a regular basis to keep you up-to-date with progress and to discuss your SEO stats in detail. You can also keep check on your rankings by searching for the keywords throughout the campaign. We will ask ourselves questions; How many new leads? Are changes required for the content on your website?; to ensure your campaign continues to be successful year-on-year.
7. Off page Optimisation
We engage in off-page optimisation including building quality and relevant links.
We make your SEO strategy deliver by focusing on conversions (CRO) not just getting rankings
You are backed by a team of over 27 full time, in-house staff who are results driven
We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors
We engage in professional development, staying abreast of new technologies and industry advancements
You can focus on running your business. Don’t waste time doing hours of research or trying to be an expert in everything
You will have a dedicated account manager who will provide you with support on an ongoing basis
FAQ
Got a burning question? Chances are you’re not the only one! Here are answers to the
top questions we get asked about SEO:
This will depend on how old your website is, how it was developed and if it has a CMS. Your website needs to adequately handle the requirements of SEO for it to be effective. If it’s not possible to optimise your current website don’t worry, as providers of your SEO services we can offer a very competitive price on a brand new responsive website.
No, we don’t and you should be wary of any SEO company who “guarantees” page 1 results. There are no guarantees in optimisation and it takes time to work your way to the top. Providing a ranking guarantee is against Google’s guidelines. You must be very careful when engaging an SEO provider as the penalties are high if the provider’s practices are deceptive i.e. your site could be removed entirely from a search engine index.
It’s difficult to put a price on SEO as it depends on the competitiveness of your industry and number of keywords or key phrases you’d like to target. We will develop a tailored strategy based on your requirements.
We don't like to be a “Debbie Downer” but remember if you are not found on the first page of major search engines
then chances are your competitors will be.
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