PPC & Google Ads
Elevate your business with quality Pay-Per-Click (PPC) Advertising Campaigns that get your offerings in front of qualified customers.
Zeemo is a boutique creative marketing agency that specialises in Search Engine Marketing (SEM), high-ROI AdWords management & multichannel PPC campaigns. Our research & data-driven strategic approach to Pay-Per-Click, Display Advertising & Remarketing targets high-intent audiences actively looking for your product or service.
Strategic. As seasoned marketing professionals, Zeemo research & strategically plan which channels & paid advertising will work for you – search, display (remarketing), shopping or videos.
Targeted. We define specific buyer personas & target audience by channel. Through geo-targeting (local PPC), we ensure your ad budget isn’t wasted on clicks outside your target area.
Transparent. We help you set campaign goals & offer a fixed pricing model whereby you pay Google/Microsoft directly for AdWords and a flat rate for Zeemo’s PPC management services.
Personalised. We custom design landing pages & content for consistent, cohesive brand recognition, SEO & optimal multichannel AdWords ROI.
Illuminating. We analyse PPC data to make ongoing improvements to your paid search campaigns & use high yield results to inform website refinements for organic SEO.
Being a results-focused AdWords Company with over 20 years of experience in internet advertising, we have finely tuned our process for maximum ROI.
At the start of a new AdWords campaign, we develop a detailed strategy, review site architecture and identify high commercial intent keywords relevant to your business.
Next, we set up a structured account defining distinct Ad campaigns containing logical Ad groups, keywords, Ad text & landing pages optimised for higher click-through rates & lower costs-per-click.
Before rolling out, we undertake a low budget pilot campaign for A/B split testing to validate which of the particular PPC adverts & landing page variations will likely generate the best results.
Once we have established your audience, budget, placements & created your ads, we launch your PPC campaign proper, actively bidding for high conversion keywords to help you reach your goals.
We continually monitor campaign activity & track & report on progress. If a campaign isn’t performing, we make tweaks along the way, from adjusting our strategy to recreating ads or changing bids for keywords.
When you choose Zeemo as your Google Ads Agency, you are getting an all-in-one in-house team for strategy, design, copy, SEO & analytics working as an extension of your organisation. Our AdWords management team work in a close collaborative partnership to understand your business goals & your key demographics’ needs. By analysing intentions, buying behaviours & emotional triggers that lead to decision making, we continually improve, helping us deliver ongoing success in a competitive PPC landscape.
PPC advertising is not a set-it-&-forget-it exercise. We are continually collecting, analysing & applying data to raise the bottom-line performance of every paid search campaign to improve ROI. Evaluating keyword performance, quality scores & marketing mix helps lower the cost per click (CPC) for keywords over time. We can also then apply the learning gained from studying paid reach to finesse your website copy to improve organic reach through better SEO.
There are a couple of reasons for Google ads to be incorporated into your digital marketing strategy. Firstly, search advertising can help you jump the queue when you launch a brand new website, or if you need to get to market quickly with a new product/service, but your organic ranking hasn't had enough time to start performing. Secondly, we are firm believers that you should not keep all your eggs in one basket. If business slows down during particular periods, PPC is always an option to give things a bit of a boost.
PPC advertising is not a one-size-fits-all proposition; there is no clear-cut Google Ads price. AdWords advertising costs will vary depending on your industry, customer lifecycle & current trends (i.e. COVID-19). Therefore, we must understand the competitiveness of your industry & the number of keywords or key phrases you'd like to target. From there, we develop a tailored strategy to give you maximum return based on your requirements & provide advice on how to set a realistic PPC budget.
The answer is a resounding yes. While the success will vary from ad to ad, PPC ads do get clicks & given 85% of people don't make it past the first page of Google search results, if you don't yet have high ranking SEO, PPC may be the only way to get you there.
Google AdWords stats show 64.6% of people clicked on a sponsored Google Ad while shopping online in 2020. Furthermore, click-through rates on Google are 600x higher than the click-through rates for ads on a typical Facebook page.
Some other PPC Statistics gleaned from research studies in 2020 show that:
If a bot is used to click on an ad continuously, Google will automatically block activity from its IP address, so you won't have to pay for clicks from that specific IP. However, if the ad is clicked manually, it will count as a regular paid click. If you are concerned, you can manually block clicks from certain IP addresses.