Our team of creative talent bring imagination, artistry & expertise to each project they collaborate on across our extensive agency services.
High-quality content is how your business sets itself apart from your competitors, establishes your brand as a leader and shows your customers you know your stuff.
Zeemo is a creative digital agency Melbourne businesses can turn to for fresh, intelligent & effective images & words that show & tell meaningful messages.
Our full-time in-house content marketing & creative design team has over two decades of honed expertise in what works for attracting and activating audiences of all types across a range of industries.
While in the past, businesses relied on traditional marketing channels such as print media, radio, television, flyers and billboards to build brand awareness, digital marketers can now use online channels.
While some online marketing (such as PPC Advertising) resembles traditional advertising, savvy businesses use a style of marketing involving the creation and sharing of thoughtful, entertaining or informative online material. Through videos, blogs, and social media posts, content marketing does not explicitly promote a brand but aims to stimulate interest in the products or services it offers.
These can include advertising your products or services via social media, email or blogs or encouraging consumers to visit your website through targeted keyword searches relating to what you offer.
Yes! Content marketing is one of the most influential and cost-effective ways for businesses to communicate and engage with customers directly.
A well-crafted, intelligent and entertaining blog post that answered a curious searcher’s question can deliver a qualified lead directly to your digital doorstep.
While content marketing requires generously taking the time to share valuable knowledge and insights freely with your prospects, it returns tenfold in brand awareness, establishes authority and builds a sense of reciprocity with your audience.
Because each business across countless industries appeals to a unique group of customers, the type of content with the greatest potential to attract them will differ.
We generally suggest maintaining a blog as standard regardless of your business size or sector, but we explore a range of content formats from infographics, white papers, ebooks, videos and more when determining the right content marketing solution to reach and engage your audience.
Solely relying on incremental organic search ranking improvements from content marketing through random searcher's finding your blogs and such can take time and requires diligence and patience.
Therefore, to amplify your content and get things moving at a faster pace, we adopt an integrated digital marketing approach that uses a strategic mix of PPC digital advertising, SEO, social media, and email marketing to push your content out to the world.
We provide you with analytical tools and set up your dashboard so you can monitor how these activities are moving your website traffic. We generally suggest allowing 6-12 months to gain traction and momentum for significant and measurable business results.