Social Media Advertising
We leverage custom audience targeting for laser-focused social media advertising that beats the bots & builds your following.
Zeemo is your go-to social media advertising team, providing a steady stream of on-brand, sharable click-worthy content. Our experienced creative marketing team are brimming with insightful advice to help your business make the most of your social media paid advertising budget.
Strategic. As seasoned marketing professionals, Zeemo research & plan cost-effective, goal-orientated social media advertising strategies.
Targeted. We define specific customer personas and target high-intent audiences actively searching online for your product or service.
Flexible. We can supply occasional or ongoing creative content optimised for cross-channel social media marketing campaigns.
Personalised. We custom design original social media assets & content for consistent, cohesive brand recognition & maximum social advertising ROI.
Measured. We analyse the performance of paid social media posts and use insights to refine & improve your social media advertising campaigns.
For businesses without a dedicated social media department, simply responding to the community & cultivating a happy & engaged audience can be a full-time job. If you are struggling to set aside the time & human resources for developing social media strategies, creating viral content, analysing social media data, coordinating brand messaging & running paid advertisements, Zeemo can help.
When you choose Zeemo as your social media marketing agency, you are getting an all-in-one in-house team for marketing strategy, graphic design, original content, copywriting, photography, SEO, web design & analytics. We work as an extension of your team to plan, create, implement, measure & improve your social advertising.
Our creative content team works in a close collaborative partnership to understand your business goals & your key demographics’ needs. We create high-impact, on-brand assets to share with your community of loyal followers & help spread the word of your product or service over social media.
Social media advertising comes down to three key components that are tweaked & tinkered within a social media strategy to deliver the desired results from the campaign.
Social media advertising allows advertisers to take advantage of the user demographic information collected by social media platforms to hone their ads to appropriate audiences. Prospects can be isolated using hundreds of parameters, from demographic data (such as age, gender, income, education & marital status) to browsing preferences, interests & social behaviour.
The ability to use advanced targeting on social media makes it a potent tool for prospecting. In addition, a company's social media is increasingly the first contact a potential customer has with their brand. As such, it should be seen as an essential part of your multichannel marketing mix & the possible start of a sales funnel that can be used to create strong connections while driving conversions & repeat purchases.
Most major social media networks offer advanced targeting options for advertisers to increase personalisation & relevance. Advanced targeting may include:
Social advertising is not a one-size-fits-all proposition; there are no fixed ad prices; instead, advertisers bid for keywords & prospect segments. The more competitive the market you wish to reach, the higher your bid will need to be to win an impression on a target’s timeline. Zeemo can develop a tailored strategy to give you maximum return based on your requirements & provide advice on how to set a realistic social media marketing budget.
Yes, Zeemo is a full-service creative digital marketing agency; our Melbourne in-house creative team includes professional copywriters, graphic designers & photographers who can work with you to produce high conversion social media ads & assets that portray your unique brand.
No, while we can do most of the elements of a paid social media advertising campaign when it comes to responding & engaging directly with your audience, you will need to appoint an in-house staff member to communicate on behalf of your brand.