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With a comprehensive range of road safety products developed over 25 years, publicly listed company Saferoads are committed to improving public safety through ongoing innovation. Their requirements were simple, a minimalistic website which provided users with all the information they needed to request a quote.
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The new Saferoads website is a content rich project that required extensive architecture planning particularly as the strategy includes optimisation. Looking after and maintaining your online presence is just as important as creating one.
Zeemo websites are designed to be responsive, in line with the huge popularity of mobile devices. We design the mobile version first to ensure a high level of engagement for users. This website allows customers to send an enquiry using their chosen device and tracks the leads using analytic goal conversions.
We can all pick a stock photo from a mile away and that’s why Zeemo offers an in-house photography service for website design and development projects. Saferoads utilised this service to build a quality photo library for their website and future marketing communications. We took up close and in-situ shots of their products and the results speak for themselves.
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