Custom website development and integrated marketing strategies for ASX listed company.
With a comprehensive range of road safety products developed over 25 years, publicly listed company Saferoads are committed to improving public safety through ongoing innovation.
Their requirements included a minimalistic website, which provided users with detailed information that encouraged them to request a quote, and a strategy to drive new customers to their website.
Zeemo websites are designed to be responsive, in line with the huge popularity of mobile devices. We design the mobile version first to ensure a high level of engagement for users. This website allows customers to send an enquiry using their chosen device and tracks the leads using analytic goal conversions.
The Saferoads website is a content rich project that required extensive architecture planning particularly as their marketing strategy includes optimisation. Looking after and maintaining your online presence is just as important as creating one.
We can all spot a stock photo from a mile away and that’s why Zeemo offers an in-house photography service for website design and development projects. Saferoads utilised this service to build a quality photo library for their website and future marketing communications. We took up-close and in-situ shots of their products and, as you can see, the results speak for themselves.
