Digital marketing, a.k.a online marketing, web marketing and online advertising is the concept of spreading your marketing communications over various online channels. Digital marketing helps you remain competitive by providing cost effective ways to engage with your customers on a regular basis. With competitors and consumers constantly searching online, adding digital marketing to your integrated marketing strategy is an absolute must.
The benefits of digital marketing include:
- Speed to market - think social media
- Targeted audience - unlike traditional methods aimed at the masses
- Interactive - allows for 2-way communication
- Increased brand exposure + recognition - you're being seen regularly
- Measurable - online marketing can be easily tracked, in real-time
- Adaptable - quickly adjust in response to a changing market
1. Assess your current situation
Your digital activity will be driving traffic to your ultimate target, in most cases your website. So firstly we need to ensure that your website is going to be able to successfully convert that traffic. Focus is on delivering a mobile friendly and interactive experience in everything we do.
2. Research your market
What is already being done out in the market by your competitors? How can your digital effort be more engaging and make noise? We need to step beyond responding to and talking with consumers by delivering experiences rather than just messages.
3. Choose the right digital activities + channels
We will recommend the mix of digital activities and channels we think you need to invest in for maximum outcome. We need to understand your sales process and ensure that your digital marketing efforts align. If you want to send eNewsletters are you already collecting the relevant data?
4. Create an engaging + interactive strategy
We develop a digital strategy, in line with your budget, outline the stages and how we will measure the success. Implementation can be immediate.
You are backed by a team of over 25 full time, in-house staff who are results driven
You can focus on running your business. Don’t waste time doing hours of research or trying to be an expert in everything
You get things done. It’s easier saying ‘I can do this myself’ than actually doing it and doing it well
We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors
We engage in professional development, staying abreast of new technologies and industry advancements
You will have a dedicated account manager who will provide you with support on an ongoing basis