Well known for its performance driven ride-on mowers, Cub Cadet has been innovating the design, durability, and safety of their range for over 60 years.
Many industry-first technologies have been pioneered by Cub Cadet including four-wheel Syncro steering. Their range of ride-on mowers, zero-turns and electric models are engineered to provide the user with maximum comfort, safety (even on steep slopes!) and exceptional performance, year after year. Customers include large property home owners, commercial contractors and councils, who choose Cub Cadet for their premium, reliable and easy to use range of mowers - making the mowing experience more enjoyable.
Cub Cadet required a complete solution, with one agency responsible for planning, design, development, launch and ongoing support. A full website redevelopment was required to improve the customer experience and the organic search results for the business. The solution from Zeemo included our full suite of services; architecture planning, a bold custom design (for ease of navigation and to meet SEO requirements), copywriting that really speaks to the audience and regular assistance.
The product catalogue website was 100% custom designed and built in Magento. The system allows for integration with pre-existing ERP and CRM systems to improve the customer experience as they maintain real-time details about the customer - such as orders, calls & correspondence – ultimately aiding in the tracking of customer leads and satisfaction.
With an Australia-wide dealership and service network Cub Cadet required an interactive map to allow quick pinpointing of a user’s closest dealer(s). The map can be filtered by postcode and particular services including ride-ons, parts and service.
Since launch organic traffic to the site has substantially improved along with the on-page levels of engagement with visitors, they are now staying for longer and viewing multiple pages before making an enquiry. Zeemo provides ongoing SEO services and website support to the team at Cub Cadet to ensure that as changes within the business or industry happen the website remains relevant.