Zeemo are helping the City of Casey deliver timely and relevant information to businesses

Backing Business in Casey

Zeemo are helping the City of Casey deliver timely and relevant information to businesses within the region.

The Client

This passionate local council is on a mission to create a greener, smarter and more connected place for Melburnians to live and work.

With a raft of local government initiatives and innovative programs, there is plenty for businesses to be excited about in the region.

Communicating all that the City of Casey has to offer requires an information-rich website, with the help of Zeemo's diligent planning the content, data and advice on the site is engaging and easily accessible to their business audiences.

Information-rich website, with the help of Zeemo

Content
is King

Being a local government City of Casey had a large amount of content to include on their Business Services site.

Zeemo, through an iterative process, planned the site layouts and experimented with variations of the content display to create an optimal user experience and maintain visitor attention and engagement.

Rather than a stuffy old text-heavy website, Backing Business In Casey offers bullet points, tables, icons, photos, videos, maps and so much more to get across important information, fast.

Making the site easily searchable was one of our core objectives, achieved by using logically ordered categorisation tabs within relevant sections.

Planned the site layouts and experimented with variations of the content display

Ongoing
Collaboration

Zeemo provides ongoing support for the Backing Business In Casey Website. Recently the website underwent a two-stage process to rebrand from Casey Cardinia Region to Backing Business In Casey and a restructure of the content.

As new programs launch and information evolves, Zeemo ensures the Backing Business In Casey website keeps up-to-date and looking great, adding new sections, fresh content and making minor tweaks to improve the user experience.

Zeemo provides ongoing support for the Backing Business In Casey Website

Project
Management

With multiple stakeholders involved our approach to project management was key. During the planning process we outlined each team’s responsibilities and worked on the key milestones together. We had regular contact each week and face-to-face meetings throughout the build.

We’d love to discuss your next project.