In the last post we took a look at what Google's Caffeine is and what it means for the search engine. This time we'll take a look at the implications for business websites, and what you can do to best utilise the new algorithm.
When it comes down to it, it's all about SEO (Search Engine Optimization). We've talked about it previously, it is essentially designing your website to get the highest search ranking. Caffeine makes optimisation all the more critical, and it also means you need to put in more work to achieve the best result.
Firstly, updates are recognised a lot faster than in the past, so any optimisation changes you make to your website will have a faster impact on your ranking. This is a double-edged sword, because while you can climb more quickly, you need to stay on top of your game to stay there.
Caffeine takes into account how fresh the material is on your website, and the quality of it. What this means is to stay at the top of your game, you need to regularly update with relevant material. The easiest way to do this is add a blog to your website, something that any good web design team will offer you. Blogs offer many benefits, aside from a chance to add quality content which has keywords for SEO, they are a way to interact with your clients and add some personality to your website.
Add more stuff. Caffeine looks at how big your site is, and will check back with your site more often if you have more stuff. Again, the easiest way here is to add blogs, and add them more regularly. In the same line of thought, you can increase the size of your site. This is more difficult as it is something a web designer needs to do and you don't want to overload your site with unnecessary information, but more pages on the site helps with another of Google's search criteria, PageRank, which also helps you push up in your ranking.
We'll take a look at some more impacts of Caffeine in our next post.