Boosting Your SEO With A Digital PR Strategy

Added 26.08.22

PR and SEO are both useful in their own right, but when used correctly in a holistic digital marketing strategy, they complement each other very well and can elevate a company's online marketing efforts to new heights.

This article will delve into digital public relations and explain why it should be an integral approach to boosting your website's organic traffic and audience.

Digital PR Strategy

What is Digital PR?

Digital public relations (PR) helps businesses and individuals manage and maintain favourable online profiles by using a variety of digital channels, such as blogs, social media, and articles.

Monitoring and engaging in online conversations and media, developing and distributing content, and cultivating relationships with influential online figures are all tools used by those who work in digital public relations.

Improving brand awareness, website traffic, and lead and sales generation are just a few of the many outcomes that can be influenced by employing digital PR.

How Can SEO Benefit from Digital PR?

Because Digital PR aims to increase your site's authority and inbound links, it provides crucial support to search engine optimisation efforts. 

The visibility of your website on SERPs and the targeted traffic it receives can benefit from a well-developed digital PR strategy.

When it comes to digital PR, having the ability to construct credible inbound links is a major plus because search engines use high-quality links from reputable sources to determine your website's authority and SERP rankings. 

The reach of your website on social media is another area where digital PR can help. With a solid digital PR plan, you can expand your audience and boost your profile on social media. More people visiting your site will increase your brand's name recognition and popularity.

Creating an Online PR and SEO Strategy

No one can deny the significance of search engine optimisation (SEO) and online public relations (PR) in today's competitive digital marketing environment. But how exactly do you go about formulating a PR and SEO campaign tailored specifically to your company's needs?

Here are seven steps to get your Digital PR strategy started:

1. Research your competition

An in-depth competition analysis is essential before launching an online public relations or search engine optimisation campaign. Do your homework by looking into what seems to be working for attracting attention to brands in your niche, then brainstorm ideas for how you can improve upon and top their tactics.

2. Set clear goals

If you want your online PR and SEO campaign to be successful, you need to have clear objectives in mind.

To what end are you working? More site traffic? Improved visibility on the web? Increased brand recognition? To be seen as an influential authority in your field?

To evaluate the efficacy of your campaign, you must first define its intended outcomes.

3. Choose the right keywords

Using appropriate keywords is crucial for search engine optimisation.

You should aim to identify and use relevant keywords with a high search volume as the basis for creating Digital PR content.

4. Create high-quality content

In online public relations and search engine optimisation, producing quality content is vital.

You can't expect results from your PR efforts unless the material you put into the world is interesting, engaging, practical and tailored to your specific audience.

5. Optimise your website

Optimisation is key if you want your website to perform well in search engines.

Using appropriate and relevant keywords in your page's title, headings, meta descriptions, and image optimisation will help your site to rank higher in a search engine's results.

6. Promote your content

You'll need to promote your Digital PR content to reach as many people as possible.

Social media promotion, directory listings, and sponsored ads are all viable options for getting your message to the masses.

7. Analyse results

Online public relations and search engine optimisation (SEO) campaigns benefit greatly from thorough and regular analysis of their outcomes.

Review to ascertain what strategies proved successful and what areas could use improvement. This data can help fine-tune your strategy and boost your campaign's success.

Back-linking vs. Digital PR

Recent years have seen an uptick in debates concerning back-link building's efficacy and how it stacks up against other forms of digital marketing, such as public relations.

Some believe genuine PR is more valuable than link building, which is no longer as effective as it once was due to greater restrictions and difficulty having direct links included in guest blogs.

However, link building is still a highly efficient strategy to increase your website's visibility and organic search traffic. While public relations can be beneficial, it shouldn't mean you completely abandon all link-building efforts.

Let me explain why:

Links improve SERP ranking.

The importance of links in SEO has not diminished. Google has reiterated that a website's link popularity is still a major ranking factor, with the number of reputable links pointing to your site improving SERP ranking.

Links signal trustworthiness.

According to Google, backlinks are a strong indicator of trustworthiness. The idea is that if lots of other sites are linking to it, it must be credible. That's why links are still crucial to search engine optimisation.

Links are an indicator of quality.

Additionally, Google has stated that link popularity indicates quality content. That is to say if a website has links from other, similarly high-quality websites, it is also likely to be of high quality.

Digital PR can help you get links.

Promotional and PR activities can be an excellent method of gaining backlinks. Links from credible sources can be achieved by reaching out with newsworthy or noteworthy content to have your company featured in the media or on authoritative websites.

Link building improves your website's visibility.

Indeed, the days of simply buying backlinks in other people's blogs are over, but link building for SEO is not dead; it just requires more effort, better content and good PR.

Back-linking is still the most effective strategy for increasing your website's rank and organic search traffic, and it likely won't be going away anytime soon.

Final Thoughts

SEO and Digital PR are just two online marketing strategies that can help your brand become more well-known and popular.

Public relations (PR) entails making and pitching stories to influential media outlets to generate coverage. While search engine optimisation (SEO) focuses on optimising your website and online content to rank higher on search engine results pages.

Using a combination of both PR and SEO can help expand your brand's online presence and exposure. In addition, having other, high-quality websites link back to yours is another way to boost your SEO.

To get media attention and have your brand mentioned in respected publications, you must develop newsworthy stories and quality share-worthy content.

Making connections with influential journalists and bloggers can also help your PR efforts.