When you think about search engine optimisation (or SEO), it’s likely that you think about words; things like meta tags and keywords. Have you, however, ever considered that video can be just as vital for ensuring that your website ranks as highly as possible? Whilst it is true that search engines are unable to read images and, therefore, video there are plenty of ways that you can use this new trend to your advantage in SEO.
Have you ever been browsing the internet and come across an article that you have deemed TLDR (too long, didn’t read)? This is a very common occurrence, especially as visitors don’t always have the time (or inclination) to read a long article and understand its message. Unfortunately, these long articles are often touted as being the best SEO practice, which means that more and more of them are being uploaded every day.
A video, on the other hand, is a far more direct method of communication, which means that it is often much more effective. The success not only lies in a videos ability to convey a message but in its use as a tool to present your message to a much wider audience. Think about it – when presented with a long body of text and an interactive video, which are you more likely to choose in order to find the information you seek?
Because search engines are unable to read video, however, there are a number of practices that you can adopt to ensure that you are still adding to your SEO campaign. Make sure that you have correctly setup video sitemaps, for example, and make sure that videos are included in search snippets, as this can actually help to increase click through rates. Comments and descriptions that utilize keywords can also be beneficial for SEO.
If you already make use of video on your website, you should take a moment to go through and make sure that you optimised them as much as possible. If you are yet to introduce video to your website, it is never too late to start; just make sure that you include SEO elements wherever possible. It is also recommended that you speak with the people responsible for your optimisation to see how they can include video in your campaign.