Tips For Improving Localized SEO

31.01.12
By SUKHBIR

If you have tried to implement a localized SEO strategy into your business website but found it hasn’t worked as well as you would have liked, the following SEO tips could be just what you need to get your business name out there. If you haven’t come up with a localized SEO strategy it is never too late to start, as targeting your local area can really boost your sales.

So, how can you improve your localized SEO and become more noticed?

• Sign up to online directories, such as Google Maps and CitySearch, which direct visitors to businesses nearby to where they live or work.

• Ensure that your business address features prominently in every aspect of your SEO strategy, from your website to your blog to your social networking profiles.

• Ensure that your business address, including post code, appears on each page of your website (usually in small writing across the bottom of the page; as well as being good for SEO, this helps potential customers to find out how to contact you).

• List the names of the suburbs, towns and areas that your business supplies its products and services to wherever possible (as an example, you could write blogs specifically targeting nearby suburbs which is always helpful for SEO).

It seems that a lot of businesses these days are simply focused on getting their names out there, but isn’t it even more important to ensure that your name is being read in the areas that you work in? This is where effective localized SEO strategies come in. Not only can localized SEO open up your business to a whole new market of people who didn’t even know you existed, it can help to reduce your competition from thousands of companies to just one or two.