Whilst you might be unfamiliar with the term, we are sure that you are familiar with the concept of cards – they are, after all, everywhere in web design these days. And the trend seems to be catching – if big names like Google, Facebook and Twitter are using cards, there must be something to it!
So, what are cards?
Cards are, basically, packages of interactive information (usually presented in the shape of a rectangle and often including ways to share on social media). They provide readers with quick and related information in a condensed format, whilst politely demanding engagement.
And what aren’t cards?
Because cards are still in their infancy and not everyone refers to them as cards (they are also known as tiles, modules, or portraits), there is still some uncertainty surrounding them. A card isn’t strictly a design – it must have functionality, be self-contained and (possibly) flippable.
Why should I use cards?
The good news is that cards can be used in a variety of ways in order to satisfy specific functions. Some of the main reasons to introduce cards into your web design include:
But how do I use cards?
It is important to remember that the main point of cards is to interact with the user and prompt them into action. We have shared some examples of how cards can be used successfully:
Now that you are more aware of what cards are and how they can be used to enhance your web design, what are you waiting for? It’s time to think about the ways you can incorporate cards into your website, perhaps using some of the big names outlined above as your inspiration.