SEO

So, what’s the go with SEO? 

When you are searching for a product/service where do you go? Chances are it’s on a search engine like Google and so too are your prospective customers! Now, more than ever, to succeed online you need to have a powerful web presence. A professional looking website alone just won’t cut it. You need to be visible to your potential customers.

In simple terms, Search Engine Optimisation (SEO) puts you in front of potential customers when they start searching in your industry for your products or services. Once you’re found then it’s up to your website to convert these visitors into customers by showing you can offer the most value. SEO services in Melbourne are no longer optional; they’re a must because if you are not found on the first page of major search engines then chances are your competitors will be.


Did you know?


• 93.5% of people searching online use Google, Bing or Yahoo!


• 91% of these searchers don’t even go past the first page of results


• SEO allows you to track and measure your online results instantly, anytime, using Google analytics

• Making too many changes to your website in one hit can be detrimental to your SEO rankings


• Programming that is not Google-friendly is a disadvantage (i.e. heavily flash driven websites)


• You should be wary of any SEO company in Melbourne who “guarantees” page 1 results. There are no guarantees in optimisation and it takes time to work your way to the top.
   

The process
Think you can do it yourself? If SEO in Melbourne was a simple process everyone would be on Page 1 in the organic results of search engines such as Google, Bing and Yahoo! It’s not a cut and paste job. Performance is based on a number of elements in your website which are constantly being reviewed by search engines to determine the relevance and ranking of particular keywords in your industry. Guidelines are constantly being updated and we are committed to staying informed and making adjustments to our search engine optimisation services where necessary. We focus mainly on Google, as they dominate the market.


Checklist for Zeemo’s team of SEO experts:

1. review your website to identify areas for improvement

2. check all listings and links to your website


3. create and publish blogs and articles

4. attract quality leads by getting into the minds of your customers to recommend the most appropriate keywords 


5. re-write the content for your website


6. create new landing pages which target specific keywords 

7. report on a monthly basis your keyword results in relation to your key rivals

What are the benefits of SEO in Melbourne?



• Boosts visibility of your brand and sales


• Cost effective – low cost per lead compared to more traditional marketing mediums


• Targeted traffic – your advertising revenue targets key demographics


• Measureable results - track and measure your online results instantly, anytime, using Google analytics


• Long term solution with a fixed monthly cost – avoiding cost blowouts associated with Pay Per Click (PPC) advertising, or 

• Ongoing advertising of your product/service

Would you rather search for customers or have them find you?
Don’t sit back and watch your rivals dominate your industry while you persist with outdated and costly marketing strategies. What’s more a website that doesn’t convert you sales is a waste of time, money and resources. Take action! Optimise your website now, be found and convert those leads into sales!

Need more convincing?
 Check out what our clients are saying about our search engine optimisation services or call the Zeemo experts today!