You’ve decided it’s time to bite the bullet and add Social Media (SM) to your marketing mix. But you’ve got no idea which social media accounts to set up, what sort of content to share and on top of all that you’re terrified of social media trolls. It's time to talk with Zeemo about a social media strategy.
1. Understand your current situation + goals
Firstly, we assess your current situation and determine the primary reasons you want to use social media. Is it creating brand awareness, generating sales or for loyalty and retention?
2. Research your industry + competitors
Sounds sneaky but by keeping up-to-date with what’s already being done we can see what is and isn't working in order to create even more engaging and valuable content for your audience.
3. Create a buyer persona + select social channels
By creating a buyer persona (details of your ideal customer), we can gain valuable insights into where your target audience hangs out, their social playgrounds. Is it Facebook, Twitter, LinkedIn or a combination?
4. Create a strategy
Your audience wants to interact in two way conversation with a real person. This is where your brand takes on a human element. We will determine your social voice and plan implementation - what to post & frequency.
When building your strategy we need to allocate responsibilities to staff within your business. Think about:
- Who is going to create engaging content?
- Who is going to post your content?
- Who is going to create artwork to make it stand out?
- Who is going to respond to comments by followers? How quickly?
You are backed by a team of over 25 full time, in-house staff who are results driven
You can focus on running your business. Don’t waste time doing hours of research or trying to be an expert in everything
You get things done. It’s easier saying ‘I can do this myself’ than actually doing it and doing it well
We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors
We engage in professional development, staying abreast of new technologies and industry advancements
You will have a dedicated account manager who will provide you with support on an ongoing basis