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Social Media Strategy

Jump on board to build brand recognition + relationships, drive repeat business and attract new customers 

Social Media Strategy

You’ve decided it’s time to bite the bullet and add Social Media (SM) to your marketing mix. But you’ve got no idea which social media accounts to set up, what sort of content to share and on top of all that you’re terrified of social media trolls. It's time to talk with Zeemo about a social media strategy.

How we build a social media strategy that works

1. Understand your current situation + goals

Firstly, we assess your current situation and determine the primary reasons you want to use social media. Is it creating brand awareness, generating sales or for loyalty and retention?

2. Research your industry + competitors  

Sounds sneaky but by keeping up-to-date with what’s already being done we can see what is and isn't working in order to create even more engaging and valuable content for your audience.

3. Create a buyer persona + select social channels

By creating a buyer persona (details of your ideal customer), we can gain valuable insights into where your target audience hangs out, their social playgrounds. Is it Facebook, Twitter, LinkedIn or a combination?

4. Create a strategy

Your audience wants to interact in two way conversation with a real person. This is where your brand takes on a human element. We will determine your social voice and plan implementation - what to post & frequency.

info Who is responsible for the implementation?

When building your strategy we need to allocate responsibilities to staff within your business. Think about:

  • Who is going to create engaging content?
  • Who is going to post your content?
  • Who is going to create artwork to make it stand out?
  • Who is going to respond to comments by followers? How quickly?
Do you have the time + resources to successfully implement your social media strategy?
Social media channels we work with
Zeemo on Facebook Zeemo on Twitter Zeemo on Pinterest Zeemo on Instagram Zeemo on Google+ Zeemo on Linkedin Zeemo on Youtube
Why partner with Zeemo?
team

You are backed by a team of over 25 full time, in-house staff who are results driven

running your business

You can focus on running your business. Don’t waste time doing hours of research or trying to be an expert in everything

get things done

You get things done. It’s easier saying ‘I can do this myself’ than actually doing it and doing it well

new ideas and opportunities

We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors

professional development

We engage in professional development, staying abreast of new technologies and industry advancements

support

You will have a dedicated account manager who will provide you with support on an ongoing basis

Let's socialise!

#LETSJOINFORCES
Drop us a line below and we’ll be right onto it!

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