Managing your social media accounts can be a very time consuming process. Firstly you need to pen an engaging strategy, then you need the right people to create the content, upload the artwork, respond to comments/feedback promptly and review statistics, all on a daily basis. When you lack the time and resources required to successfully strategise, implement and manage your entire social media effort Zeemo is here to help.
1. Understand your current situation + goals
Firstly, we assess your current situation and determine the primary reasons you want to use social media. Is it creating brand awareness, generating sales or for loyalty and retention?
2. Research your industry + competitors
Sounds sneaky but by keeping up-to-date with what’s already being done we can see what is and isn't working in order to create even more engaging and valuable content for your audience.
3. Create a buyer persona + select social channels
By creating a buyer persona (details of your ideal customer), we can gain valuable insights into where your target audience hangs out, their social playgrounds. Is it Facebook, Twitter, LinkedIn or a combination?
4. Create a strategy
Your audience wants to interact in two way conversation with a real person. This is where your brand takes on a human element. We will determine your social voice and plan implementation - what to post & frequency.
5. Create engaging content
Type of content, time of posting and frequency of posting are the three most important components of any successful social media content strategy. Each business is unique so as the weeks unfold the strategy will be tweaked as we track interactions with followers.
6. Build the size of your audience
We will focus on building your audience using tactics such as advertising on social media and running competitions for followers. We will provide the strategy and provide you with recommendations as to an appropriate spend, per campaign.
7. Track, measure + monitor success
The social world is constantly evolving so it’s critical to continually measure the success of your social prowess so we can make any necessary changes to your strategy. Is your audience growing? Are they interacting with your business? Are you getting any new leads? We will get together quarterly to keep you up-to-date with your progress and review the stats.
Yes, simply because you are the expert on your business and how it works. We will learn over time but will still need your guidance and approval. It’s a joint partnership to success and we need you to:
- Keep Zeemo informed of news (i.e. latest product releases) and activities the business is undertaking, such as trade events,
- Approve the content to be released,
- Help provide responses to any comments/feedback from followers as per an agreed timeframe,
You are backed by a team of over 25 full time, in-house staff who are results driven
You can focus on running your business. Don’t waste time doing hours of research or trying to be an expert in everything
You get things done. It’s easier saying ‘I can do this myself’ than actually doing it and doing it well
We take an active role in presenting new ideas and opportunities, so you can stay ahead of your competitors
We engage in professional development, staying abreast of new technologies and industry advancements
You will have a dedicated account manager who will provide you with support on an ongoing basis