Fyna Foods have been crafting confectionery in Melbourne for over 70 years. Their well known brands include Wizz Fizz, Ballantyne, Fads, Big Boss and Pink Lady chocolates.
Zeemo was engaged to build a corporate website that brought back the fun, vibrancy and personality of the business and its brands.
We began by researching the target audiences for the website (both B2B and B2C) and all the information that they would need to interact with the business. We humanised the Fyna brand so that we could set the tone and style of content being presented.
The team at Zeemo have helped us completely re-imagine our corporate confectionery website. They took our pretty ordinary design and turn it into a fun, vibrant website that captures our ‘personality’ perfectly. Zeemo are very professional and well organised and helped us stay on track to achieve our key milestones. Zeemo also shot our entire product range and conducted an on-site photoshoot of our manufacturing facility which has been instrumental for use in our other marketing activities!
Caitlin, Fyna FoodsEach day the number of devices, platforms and browsers that you need to be compatible with your website continue to grow. A responsive design ensures that the users experience is consistent across all devices by automatically resizing the website for the device that is being used. You can test the responsiveness of any website by opening it on your mobile phone or tablet. If you need fairy fingers it's not responsive!
One very important step in the process of building a visually striking website is building a quality image library. Zeemo’s in-house photographer took photos of each product range and the production line at their Hallam manufacturing facility. It was hard not to get distracted by all the delicious smells!
