You need to show and tell them
The design of your website or marketing communications might look amazing visually but for it to be effective it also needs interesting, original and informative content to match.
Zeemo’s team experienced content coordinators are equipped with the knowledge and the research skills to deliver engaging content for any communication piece, in any industry. Our content marketing coordinators might be based in Melbourne, but they can engage customers Australia-wide and internationally.
Keys to engaging content
Thanks to the rise of smartphones we have become lazy creatures. No one wants to read paragraphs of text, they want to be able to skip ahead to the juicy bits. Zeemo understands this is all part and parcel of an engaging content strategy – we develop content that encourages customers to spend more time on your website.
Content is presented simply, persuasively and in a logical order. It could be any combination of videos, paragraphs with subheadings, bullet points, FAQ’s and infographics. The success of the content marketing mix can be monitored and reviewed
Style to suit your target audience
We write content in a style that is engaging and suited to your specific target audience. It might be in-depth industry language or something a little more light-hearted and conversational.
We will spend time with you to gain a clear picture of what your business does, what your customers need to know and agree on the right mix of elements to ensure the success of your content marketing in Melbourne and beyond.
Including videos on your website helps to develop a more engaging and memorable experience for your target audience website. A short 1 – 2 minute video (company intro, customer testimonial, training video, product demo, tradeshow event video) can help you to present your business in a more visually compelling way and also let the personality of your brand shine through. It’s like the concept of “a picture tells a 1,000 words”!
Zeemo will help you develop a video that works. We can assist you from concept, filming and editing through to final production and upload to your website.
Optimised content for SEO
Our team are experts in optimising content for the purpose of Search Engine Optimisation (SEO), to get you the best search results for multiple keywords, should you choose to employ this service.
Regardless of whether you need website content, a comprehensive company profile or weekly blogs (a huge factor in the success of optimisation), SEO content writing by Zeemo will make your business sound just as good as it looks.