The bounce rate is the percentage of visitors who leave a webpage as soon as they land on it, without clicking onto other pages. The main problem is that you cannot sell your product or service if people are leaving your website without first looking around and seeing what you have to offer. This is why reducing the bounce rate is vital for the success of your website.
After implementing each of the above points, you should start to see a vast improvement in your website’s bounce rate (Google believes that anything below 50% is good, but we believe that you should aim for around 30% for exceptional results). The more time that people spend on your site, the more opportunity you have to entice them with your products and/or services.
Add infographics and videos
Engage visitors to your website will keep them interested and mean they are less likely to click away. Infographics and videos (even just a minute and a half) are vital to achieving this – and don’t forget to include a call to action at the bottom/end in the form of a link.
Reduce page load times
One of the main contributors to a high bounce rate is webpages that take a long time to load. Most visitors are impatient and will click away from websites that take too long to load. Compressing image sizes and caching your site’s information can help to improve the speed.
Time to go responsive
Remember that visitors will access your website using a number of devices (such as laptops, tables and smartphones). Having a responsive layout will provide an optimal browsing and viewing experience across all of these devices, ensuring your content is always visible.
Provide quality content
To capture the attention of a new visitor, it is vital that your content has a clear message and is easy to read. Use short paragraphs, bullet points and images to ensure that your content is scanable. And run a spell check over the text to ensure there are no mistakes.
Forms on every page
Another contributor to a high bounce rate is a visitor’s frustration at not being able to contact you. To ensure that your contact forms are easy to find, place one on every page. It doesn’t have to be the same large form as your contact page; a smaller one with less fields will suffice.
Consider your navigation
At the end of the day, no one will stay on a website if they are unable to navigate their way around it. Your navigation must be clear, prominent and easily accessible. Whilst it may seem boring, place your menus where visitors will automatically look for them (at the top or left hand side).