When you begin your SEO research toward optimising your small business website, you may be surprised to find that there is actually only a small amount of major search engines that enjoy worldwide popularity. Google is the king, while MSN, Yahoo and Bing come in shortly behind. In fact, it's estimated that there are fewer than one-hundred top search engines worldwide. Sounds like the task of getting your small business site to the top of key work searches all over the world will be easy, right? Couldn't be more wrong.
The field may be small, but the competition is fierce, even in the small business world. There are endless approaches to SEO that are used the world over, too, but all of them operate on three basic rules. First research and select the most appropriate, popular and least competitive key word search terms for your industry, then place them in your domain name, page titles and body text, and finally make sure that a lot of other pages on the internet link back to your website. Achieve all of these things to a high standard, and you'll be moving up the ranks in no time. To help you get them right, here are three more detailed tips:
- Quality Content: One of the best approaches to SEO for a small business website is to provide a lot of content, that is, written content that is in English and well composed so as to be informative, interesting and coherent. For the best SEO results, you should aim to write at least ten pages of brand new content per month. This content should be based on keyword search times and posted on your websites in the form of blogs and updates, as well as posted on external blogs and websites which can encourage people to link to you. You can also consider writing guest posts on industry (and key word) related topics for article database sites.
- Optimise Everything: Another low cost and effective SEO tactic for a small business site is to include key words in every area of the site you can. This is because search engines pay attention to domain names, page titles, headings, block text and also search across image files and audiovisual content. To give your page the ultimate SEO advantage, always ensure that your image files have appropriate titles. For example, if you are operating an office furniture supply business, consider naming a file “adjustable-ergonomic-chair.jpg” rather than “12345670.jpg”.
- Share and Connect: It's now quite common knowledge that media sharing and social networking site such as YouTube and Facebook have a lot to offer in terms of SEO, and for small businesses that often have small marketing budgets, they are a great place to start. Preparing a Facebook business page for your company will take a few minutes and can offer a host of benefits. Making a video about your business may take a little more effort, but as long as it is entertaining and informative, it can spread across YouTube and take your SEO efforts far and wide.
