Top Four Tips For Effective Online Marketing with Email

09.09.11
By SUKHBIR

Email newsletter campaigns are a vital element to many successful online marketing strategies, because they reach the customer directly and have a great potential for effective and varied communication. Do you want to build stronger relationships with your customers? Just follow these tips for email campaigns!

Communicate, Don't Spam
To make your online marketing strategy more meaningful and therefore more successful, you need to make a clear distinction between your email newsletters and spam. This begins with an opt-in system where the user chooses to receive emails from your business and continues with infrequent emails and quality content.

Track Your Emails
One of the best features of email marketing is that it provides an instant indication of its effectiveness as an online marketing technique. You can track every aspect of your email campaign from how many emails were opened, to which links people clicked. This information is essential to developing further online marketing strategies.

Get To The Point
The rules for writing on the web - bullet points! Descriptive headings! - apply just as much, if not more, to email newsletters. Your users probably have dozens or even hundreds of unread emails to get through in one go, so your email needs to communicate quickly and effectively to get the reader's attention.

Have Specific Goals
Use email sparingly and design each email campaign with a specific goal in mind, whether it is to notify customers of a sale, a new product or an upcoming event. This will help make your emails more relevant to your overall online strategy as well as making your email campaigns more efficient and effective.