When it comes to search engine optimisation (SEO), one area that is actually extremely important is your domain name. Whilst you will often choose your business name or a variation, it is important to keep in mind that the domain name forms a vital part of your website’s identity and actually plays in a role in its success. Use these SEO tips to help you in your decision:
- Memorable – If visitors to your website leave and immediately forget the domain name, you haven’t chosen correctly. Make sure that it is easy to remember and relevant to your business; if you can throw one or two SEO keywords in there, even better.
- Spelling – If your domain name is difficult to spell, you might be losing a lot of traffic. Some SEO’s actually buy misspelled domain names in a bid to pick up lost traffic. Make sure that yours is easy to spell and you should also avoid hyphens and apostrophes.
- Short – This tip is actually a culmination of the above two, as there is nothing better than a domain name that is short and straight to the point – it makes the name easier to remember and spell. This is something that all SEO experts will advise.
Did you know that the most common ending for a domain name is '.com'? Whilst you may be able to pick up a cheaper price by choosing '.info', '.biz' or '.net', you could be causing yourself to lose a fair amount of traffic. To ensure that your SEO is most effective, you should always opt for the ‘.com’ ending (if you can pick up the others too, so much the better).