Myth – Scraping Content Is An SEO Strategy

04.06.12
By SUKHBIR

Have you ever spoken to a supposed search engine optimisation (SEO) ‘expert’ or read a how-to article that suggested scraping content was a quick and easy strategy for getting your website noticed by the search engine spiders? If so, I sincerely hope that you disregarded any other advice that they offered you, as this is as black hat as SEO strategies get and your ‘expert’ clearly has no idea what he is doing.

If you are unfamiliar with the term, scraping content refers to SEO’s essentially stealing content from one website and republishing it on another. Not only is this outright plagiarism (a punishable offence in itself), the only reason that the search engine spiders are going to take notice of you is to flag your website for spam and lower your ranking even further. In other words, scraping content does not constitute a viable SEO strategy in the slightest.

Need more convincing? Think about it – one of the main factors of a successful SEO strategy is to generate unique content that interests and engages users to read further. If you are copying that unique content from another website, do you really think it is going to help either of your strategies? Unfortunately for you, the search engines are able to tell whose content was uploaded first – pinpointing you as the scraper (and putting a black mark next to your name) immediately.

In spite of these revelations, there are still plenty of SEO ‘experts’ out there who will suggest that scraping content is a viable strategy for giving your ranking a quick boost. Use some common sense in these situations and think about the ethical and legal repercussions that such a move could have. Instead, write your own unique content (or have a content writer do it for you) and watch your SEO strategy boom.