Important Google ranking announcement: Go mobile or go down

18 Mar 2015, Category: Digital Marketing  by Sukhbir Mehla

The webmasters at Google have recently announced that, after April 21 2015, websites that are not mobile-friendly will have their Google rankings significantly impacted.

What does this mean for me? If you already have a responsive or dedicated mobile website, nothing. Your website and rankings should continue to operate as they do now. If your website isn’t mobile-friendly, however, your Google rankings could significantly drop.

By appearing lower on a page or on another page entirely, customers won’t be able to find you. And if they can’t find you, you can guarantee that they’ll find one of your competitors.

Whatsaid…

From the end of April, Google will start considering mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and is set to have a significant impact on our search results. It is thought that users will find it easier to obtain relevant, high quality search results that have been specifically optimised for their devices.

Google have already started using information from indexed apps as an aspect in ranking for signed-in users who have the app installed. This means that they will be able to surface content from indexed apps more prominently in a user’s search results. It is important that you have enabled App Indexing in your app, as this allows Google to surface your information in search results.

Whydid it…

When you search on a mobile device (such as a smartphone or tablet), you expect relevant and timely results. With an increasing number of people using mobile devices to access the internet, Google’s algorithms have had to change to meet these usage patterns. In the past, this has meant updates to ensure that a website is configured properly and viewable on modern devices.

For more information on this ranking announcement or to get started on your mobile-friendly website, buzz our team on 1300 881 594 or email us on info@zeemo.com.au