Choosing keywords for your SEO strategy

27.06.12
By SUKHBIR MEHLA

One of the main parts of any search engine optimisation (SEO) strategy is settling on a number of keywords that will be used in the content of your website and in any other material that you post online. These keywords will help your website to rank better on relevant searches, hopefully bringing in a larger amount of traffic, which results in sales of your products or services. But how do you choose which keywords your website should use for SEO?

What is the subject of your website?

Begin planning your SEO strategy by writing down all of the keywords that you think people are likely to use when searching for information related to your website’s subject. You should also ask friends, family and even your customers what they would type into Google.

Do you have a keyword tool?

There are plenty of free and paid keyword tools online that you can use to determine the best words and phrases for your SEO strategy. These tools will be able to tell you which keywords are likely to get you the best results.

What keywords do your competitors use?

It is always a good idea to have a look at what sort of SEO strategy your competition is using – the best way to discover what keywords a competing website is using is to look for keyword tags in the source code.

Whilst some SEO experts will recommend that you use pay-per-click advertisements for the most competitive of your keywords, other experts believe that these expensive campaigns actually do little for attracting traffic. Instead, you should focus on optimizing your existing content and on posting optimized content through other avenues, such as your social media profiles.