A lot of businesses overlook the need for a brand style guide, which is a document that gives a clear set of rules for how marketing materials, both online and off, should look. They can save you time, money and frustration down the road, making your business’ marketing materials easier to maintain and create. But, if you don’t currently have a style guide, how do you create one?
Whilst every style guide is going to be a little different, as it will depend on the complexity of your brand, there are some basic elements that should be included…
