Are Infographics a Good Online Marketing Tool?

12.07.11
By SUKHBIR

The purpose of online marketing is often to educate a potential customer about the products or services your business offers, and infographics can be a particularly engaging way of achieving this end. Infographics are visual representations of data, and convey information clearly and quickly. They are seen commonly in maps, education tools, and in some print media.

Infographics are particularly suited for online use, and online marketing, because they display information in a visually engaging way, using text sparsely to convey only the most essential data to ensure the viewer can comprehend the information you want to convey through your online marketing with ease.

Infographics can be used to give interest to any topic, because web users would always rather look at graphs, pie charts, images, speech bubbles, time lines, different font sizes or other clever features than blocks of text. This makes infographics particularly useful for online marketing purposes, as they overcome any initial unwillingness on the part of the viewer to apprehend your marketing message.

Quite a lot of information can be contained in an infographic, despite the emphasis on visual features, and they can be a fantastic tool for presenting content for online marketing in an original way. Posting infographics detailing your company's history, interesting statistics on your products as well as many other topics to social networking sites such as Facebook or Twitter can be a great way of developing your social media online marketing strategy.

Remember that the main aim of infographics is to educate and engage, not to advertise. This makes them a well-suited tool for online marketing as internet users are increasingly shying away from traditional marketing techniques in favour of more user-friendly options.