Analyse to Survive article written by Sukhbir Mehla for My Business Magazine July 2013 edition


With many businesses struggling to generate leads, let alone sales, tough times call for tough measures. Say goodbye to the simple visitor counter and hello to sophisticated Web Analytics.

Web Analytics are installed in your website and many of the tools available on the market are free. But best of all the results are provided in real-time which means you can access results throughout the duration of your marketing campaigns without having to rely on a third party to supply them. Seeing the effects of your latest blog post or sales promotion from the moment it happens gives you the opportunity to react immediately if required.

Download the complete article here.