3 Photography
Of all visual content components, photographs are the most common and straightforward to integrate into your website design.
When pairing images with body text on your website, it can be tempting to use stock photography. Just remember stock photos get licenced to multiple sites, so if it seems perfect for your needs, someone else likely thinks it is ideal for their site too.
Using a generic picture that appears in many places across the web is like turning up late to a party dressed in the exact same outfit as the host, it's embarrassing and makes you appear unoriginal.
By all means, browse stock photography sites for inspiration but then take those ideas to a professional photographer or creative digital agency and have original content created for your website.
By choosing to feature the people, products and places that genuinely represent and reflect your business and brand, you instantly create a more personal, authentic and unique website that stands out from the crowd.