1. Think of ways to show customers more of your products while they are shopping. Include items that could be used in conjunction with what they've searched for.
2. Include all necessary information about each of your products. Users will appreciate all relevant details that are listed about the item they're interested in. Don't overload the pages with content however, edit the information down to the essentials. Have some reviews and customer comments/ratings if possible as this can build trust in the user. This is also useful for the SEO of your website.
3. Ensure that the navigation system of your product pages are clear and logical. Let your visitors refine their search results with subcategories which will deliver them to the exact product that they are looking for.
4. Allow customers to sort their search results by a number of headings including price and rating. This will expose them to more of your products and help them make their decision about what to buy.
5. If you've gone through the cost and hassle of setting up security software for your shopping cart, communicate that to the customer during checkout. It's there for two reasons: to protect you and them from issues like fraud and to add credibility to your website.
6. If people are saving money by buying from you, let them know! Include the recommended retail price of a product next to the price you are charging for it. Users like to feel as if they have gotten a bargain.
7. Give users the ability to search through your product catalogue to find what they are looking for. They're on your site to spend money so why not make it easier for them to get to the checkout?
8. Setting up an account with your company should be included as part of the checking out process. Allow people to add items to the shopping cart before they sign up, as they might be put off by having to fill out an application while they're still shopping.
9. Provide contact numbers, email addresses and a physical address for customers to use in the event that something goes wrong with the order. This will give them more confidence about your company.
10. Good quality photos of the products are vital. Make sure that the images are big enough for people to see, and illustrate all the details relevant to the product and the needs of the customer.
